Drug Discount Card Market Overview: Comprehensive Market Assessment

The drug discount card market allows patients to purchase prescription drugs at discounted prices. Drug discount cards provide savings on both brand name and generic medications at participating pharmacies. They help offset prescription costs and make medications more affordable for uninsured and underinsured individuals. The use of digital drug discount cards that can be accessed via mobile apps is rising as more patients prefer contactless options amid the ongoing pandemic.

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The global drug discount card market is estimated to be valued at US$ 1,674.2 million in 2024 and is expected to exhibit a CAGR of 8.1% over the forecast period of 2023 to 2030. The increasing number of uninsured and underinsured patients and rising out-of-pocket healthcare costs are driving the demand for more affordable drug options like discount cards.