Why is SEO Important for Your Website?
So now that you understand what SEO Marketing is, but how is it relevant to your website? Can SEO even work for you? Why can't you just promote your site on social media? Great questions. First off, how is SEO marketing relevant to your website? 75% of people click on one of the top five results in Google, and few (roughly 25%) will go to the second page for search results. If that is not reason enough, then also consider these SEO statistics:
- 75% of internet transactions start with a search engine
- An inbound lead (someone who finds your website and fills out a "Contact Us" form) costs 61% less than an outbound lead (a sales call)
- SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate
- 93% of online experiences begin with a search engines
Search Engine Optimization vs. Social Media Marketing?
Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook. This is true. However, when someone comes across your company on Facebook for example, they are most likely there to browse, or get support, they aren't necessarily looking for you because they're ready to buy your product or service.
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