Customer service
Make customer service an activity of excellence. 90% of lost shoppers don't try to get in touch with the company to explain what happened, and worst of all, a dissatisfied customer tells 16 people about his dissatisfaction. The satisfied one, on the other hand, only spreads his experience to five other individuals. According to Tom Peters, it costs US$10 to replace US$1 of a lost one.
https://upnify.com/blog-en/cus....tomer-service-how-to
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